Marketing Mirror: How does your company fair?
For each statement below, rank your business on a scale of 1 to 5 where 1 is weak and 5 is strong
Name:
*
Company:
*
Email:
*
We have a clear brand vision in writing that has been properly communicated to all our staff
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
Our target market has been clearly defined and our outward communication reflects that
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
We have a clear yearly marketing strategy and tactical plan to keep growing our business
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
We have a team member or external resource who is 100% focused on executing and implement our marketing strategy
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
Our social media and website content is up to date
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
Our website content and look reflects our brand, products, services and position in the market
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
Our website copy uses Search Engine Optimisation to rank our business higher on Google
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
When documents leave our office, the branding is always consistent
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
We run events frequently for our clients and prospects
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
We are actively interacting with clients and prospects through our social media platforms
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
We are constantly exposing our business across different channels. For example tradeshows, network events, advertising etc
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
We have a profile for our organisation’s ideal client
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
Our marketing captures the attention of our ideal client and quickly calls them to action
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
Our marketing evaluation and KPI methods are efficient and contain useful data that drive our marketing decisions.
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
Our organisation and brand have a strong reputation within our industry and with our target clients
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
We know the right media outlets to get our story heard
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
We feature in the media and have editorial reflecting our success and brand
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
We constantly and actively create and execute lead generation campaigns to grow our sales pipeline and attract new clients
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
Our marketing activities are aligned to our sales goals
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
We are constantly looking for new marketing activities to continue increasing our brand presence.
*
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
Submit Form
Should be Empty: