The World Newsmedia Innovation Study 2014-15

The World Newsmedia Innovation Study 2014-15
Dear News Company Executive,

The World Newsmedia Innovation Study 2014-15 aims to provide news executives like you with the cutting-edge intelligence you need to navigate the increasingly competitive media landscape, and to help you deliver the innovative strategies that will ensure your business's future success.

To that end, the World Newsmedia Research Group and the University of Central Lancashire, UK, invite you to participate in the fourth annual global study that aims to better understand and quantify our industry's responses to the challenges across the news company value chain. There are 21 questions, and it will take you about 10 to 12 minutes to complete the survey.

We would also like to thank you for your contribution. Please complete your contact details at the end of the survey and we will send you a free copy of the World Newsmedia Innovation Study 2014-15 when it is published. We can also send you a copy of the current year’s report if you have not yet received one. Of course, your personal and company’s identity will remain confidential.

Thank you in advance for participating in the study and please don’t hesitate to contact one of the researchers if you have any questions.

Kind regards,

Martha L Stone
World Newsmedia Research Group / mstone@wnmn.org

François Nel
University of Central Lancashire / fpnel@uclan.ac.uk
1. Your area of work in the news company:

Top management (responsible for both editorial and commercial operations, e.g. Owner, Chairman, CEO, Executive Producer, Channel Controller);Commercial manager (e.g. Managing Director, Advertising Director, Business Development Manager);Editorial manager (e.g. Editorial Director, Editor-in-Chief, Title Editor, Programme Editor, Managing Editor, Programme Producer, Producer);Other
2. How would you describe the content of your PRIMARY news medium?

General news;Financial news;Sports news;Other

3. How would you describe the current payment model for your main title or channel?

Rows	Free	Paid/ subscription	Part free, part paid (e.g. metered)	Not applicable
Print publication
Television channel
Radio station
Website
Mobile site
Mobile phone app
Tablet/iPad app

Other
4. What is the geographic focus for the target audience of your PRIMARY news outlet?

Local;Regional;National;International;Other
5. For print newsmedia executives. If you are a broadcast executive, please skip this question. How many days a week do you publish that title?

1234567More than once a day
6. For broadcast newsmedia executives. If you are a print executive, please skip this question. Which of the following do you produce? (Please select all that apply).

News bulletins broadcast at least every hour on weekdays (e.g. 3-5 minute news headlines and short news bulletins);News bulletins broadcast at least every hour on weekends;News programmes on weekdays;News programmes on weekends;Other
7. For print newsmedia executives. If you are a broadcast executive, please skip this question. What is the size of your DAILY print circulation for that title?

Less than 10,00010,001 - 25,00025,001 - 50,00050,001 - 100,000100,001 - 250,000250,001 - 500,000More than 500,000Other
8. For broadcast newsmedia executives. If you are a print executive, please skip this question. What is the size of the DAILY viewership/listenership for your primary news bulletin or show)?

Less than 10,00010,001 - 25,00025,001 - 50,00050,001 - 100,000100,001 - 250,000250,001 - 500,000More than 500,000N/A
9. If you have a website for that title/programme/channel, how many online unique visitors do you have MONTHLY? If you do not have a website, please select “N/A.”

Less than 100,000100,001 – 500,000500,001 – 1 million1,000,001 – 2 million2,000,001 – 3 million3,000,001 – 4 million4,000,001 – 5 million5,000,001 – 6 million6,000,001 – 7 million7,000,001 – 8 million8,000,001 – 9 million9,000,001 – 10 million10,000,001 – 15 million15,000,001 – 20 million20,000,001 – 30 million30,000,001 – 40 millionMore than 40 millionN/A
10. Is your company also active in any of the following businesses? (Check all that apply).

All-advertising newspapers;Television;Radio;Internet-only website(s) (i.e. not companion sites for other media);Consumer magazines;Business-to-business magazines;Books;Mobile apps;Web radio;Web TV;Marketing services;Other print products;Distribution services;Custom publishing services;Internet services;Events and conferences;Education/Training (not included in events and conferences);Training academy (for external clients);Creative agency;
11. How many employees are in your company?

Less than 1011-5051 - 250251 - 500501 - 1,000More than 1,000
12. In which country are you based?
13. The following is a list of potential areas for greater efficiency and cost savings. How important do you think these activities are for YOUR company over the next 12 MONTHS? (Please check those that are most urgent).

Streamline workflow and processes;Outsource processes to other companies;Invest in technologies;Collaborate with other companies for content generation;Stable and reliable distribution;Big Data strategies;Syndication;Co-productions;Reorganise internal operations;Rapid implementation of changes;Cooperate on content syndication;Cooperate with other companies/entrepreneurs for product development;Develop new products within the media sector;Develop new products outside the media sector;Reduce the number of employees;Share resources with outside companies;Other
14. The following is a list of potential areas for improvement and development through INVESTMENT. Please check those your company will prioritise over the next 12 MONTHS.

Develop journalists' skills;Develop a good working environment;Encourage understanding and cooperation between different departments;Develop distribution/syndications partnerships;Data journalism;Develop technology/technological partnerships;Develop skills of sales people;Develop editorial content partnerships;Extend content marketing (advertorial)activities;Management and leader development;Competencies of the board;iPad/e-reader/tablet products that extend the news media brands;New iPad/e-reader/tablet products outside of current brands;More diverse workforce (age, gender, ethnicity);Convergence of multimedia operations;Paid-for digital content (online, tablet/e-reader, mobile, etc.);Increase market research;Big data strategies;Marketing and branding for the news title/channel;Mobile phone services that extend core news publication's/broadcast channels’ brand(s);New mobile phone products/services outside of current brands;Upgrade editorial technologies, e.g. Content Management Systems;Printing technology and equipment;Pre-press technology and equipment;Advertising technology;Purchase or invest in other media companies;Purchase or invest in non-media companies;Develop new businesses outside of news;Other
15. Please consider which of the following platforms could be opportunities for your organisation over the next FIVE (5) years. (Please check those you consider opportunities).

All-advertising papers;Free newspapers;Paid newspapers;Free- to-air Radio;Free-to-air TV;Cable / Satellite Radio;Cable / Satellite Television;Web TV;Web Radio;Free-to-use websites;Paid-for content websites;Magazines;Books;Social media (Facebook, Twitter, etc.);Distribution services;Commercial printing;Production services;Other print products;Free-to-use e-reader/tablet (Kindle, iPad, etc.) products;Paid-for e-reader/tablet (Kindle, iPad, etc.) products;Free-to-use mobile phone services;Paid-for mobile phone services;E-Commerce website;Internet search engines (Google, Yahoo, etc.);Events and conferences;Education and training;
16. Over the next 12 MONTHS, what percentage of the total company revenue/income will have to come from sources other than your traditional media activities in order to achieve your company objectives?

0-5%6-10%11-20%21-30%31-40%41-50%51-60%61-70%More than 70%
17. Over the next FIVE (5) YEARS, what percentage of the total company revenue/income will have to come from sources other than your traditional media activities?

0-5%6-10%11-20%21-30%31-40%41-50%51-60%61-70%More than 70%
18. In what areas of your operations are you looking for COST REDUCTIONS over the next 12 MONTHS? (Please check up to 10 that apply)

Content generation;Distribution;Syndication;Journalist equipment;Production costs;Studio construction;Advertising;Materials;PrintingContent syndication;IT;Marketing;Consumer sales;Training;Product development;Administration;Office space;Capital investments;None;Other

19. How has the economy affected your company's revenues over the last fiscal year? (Answer all that apply. If any of the options are not applicable, choose N/A).

Rows	Down more than 20%	Down 11 - 20%	Down 1 - 10%	No change	Up 1- 10%	Up 11 - 20%	Up more than 20%	N/A
Overall revenue
Print subscriptions & sales revenue
Print advertising revenue
Radio advertising revenue
Television advertising revenue
Cable/Satellite subscription revenue
Direct marketing revenue
Website advertising revenue
Website content/subscription revenue
Mobile app subscription revenue
Mobile app advertising revenue
Tablet app subscription revenue
Tablet app advertising revenue
Social media advertising revenue
E-commerce revenue (e.g. book sales)
Revenues from non-media sources

20. How ready is your organisation for change? Select the column that shows how much you agree with each of the following statements.

Rows	-3 Strongly disagree	-2 Disagree	-1 Somewhat disagree	Neutral	1 Somewhat agree	2 Agree	3 Strongly agree
There is an urgency felt throughout the organisation that our business needs to change.
We are constantly looking for new ways to make money beyond traditional sources (i.e. subscriptions, advertising).
Top management is able to make the decisions that will ensure future success.
The editorial department is able to take advantage of emerging opportunities.
Commercial departments are able take advantage of emerging opportunities.
The IT department is ready to support our company's objectives.
Our company's culture encourages everyone to be innovative.

21. What is the single most important change that has to be implemented in your news company over the next year?
22. Thank you for for completing our survey!

If you would like a copy of the next 2014 report, please add your contact details below:
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Please also send me a copy of the 2014 WNMIS findings.
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